Jack Becht is a creative director working across content, campaigns, and brand design, with more than 16 years of experience spanning luxury, fashion, editorial, culture, and automotive.

He is currently Executive Creative Director, North America at Accenture Song, where he leads content and advertising for Land Rover, Range Rover, and Defender, shaping global brand expression through campaigns, film, design, and integrated storytelling across digital, social, print, and experiential platforms.

Previously, Jack served as Senior Vice President / Creative Director at Ralph Lauren, directing global brand advertising and content across Purple Label, Collection, Polo (Men’s, Women’s, Kids, and Babies), Lauren, Home, Hospitality, and Fragrance. His work encompassed major campaigns, runway shows, global sporting partnerships, and the creative direction of the brand’s international e-commerce and content studios, reporting to Mr. Lauren directly.

Before Ralph Lauren, Jack was Digital Fashion Director at Selfridges, where he oversaw all creative output across campaigns, editorial, product launches, and studio production, helping define the visual and narrative language of one of the world’s most influential luxury retailers.

Jack has also worked at the intersection of art and culture. He was a key contributor to the launch of Odunpazari Modern Museum (OMM) in Turkey, supporting its contemporary art curation, identity, communications, and programming.

Earlier in his career, he spent several years at Condé Nast as a Creative Director within the Fashion and Luxury group, leading advertising and content across titles including Vogue, Teen Vogue, Vanity Fair, GQ, Architectural Digest, The New Yorker, Wired, Pitchfork, and Condé Nast Traveler. He was also a principal at BULLETT Magazine, where he co-founded the publication’s award-winning tablet edition and helped establish its in-house creative agency.

Former campaign clients include Range Rover, Defender, Ralph Lauren, Chanel, Prada, Dior, Bulgari, Gucci, Miu Miu, Gap, Levi’s, BMW, Cadillac, and Alfa Romeo, among others. His work has appeared across leading editorial platforms including Numéro, Vogue, Vanity Fair, GQ, Glamour, Pitchfork, Condé Nast Traveler, Architectural Digest, The New Yorker, and Wired, to name a few.

Jack holds a Juris Doctor from Brooklyn Law School and previously worked as a human rights attorney at the United Nations in New York and Nairobi.