Jack Becht is an executive creative and brand leader with more than 16 years of experience shaping how global organizations communicate across luxury, fashion, culture, editorial, and automotive.

His work focuses on defining brand identity, visual language, and voice, aligning creative direction with go-to-market priorities and building creative systems that turn ideas into consistent, scalable work across markets and channels.

He is currently Executive Creative Director at Accenture Song, responsible for creative direction and global brand expression for Land Rover, Range Rover, and Defender, authoring content and advertising for international markets through campaigns, film, design, AI integration, experiences, and storytelling across paid and owned channels.

Previously, Jack served as Senior Vice President / Creative Director (Agency + Production) at Ralph Lauren, directing global brand advertising and content across Purple Label, Collection, Polo (Men’s, Women’s, Kids, and Babies), Lauren, Home, Hospitality, and Fragrance. His work encompassed major campaigns, runway shows, global sporting partnerships, and the creative direction of the brand’s international e-commerce and content studios, reporting to Mr. Lauren directly.

Before Ralph Lauren, Jack was Digital Fashion Director at Selfridges, where he oversaw all creative output across campaigns, editorial, product launches, and studio production, helping define the visual and narrative language of one of the world’s most influential luxury retailers.

Jack has also worked at the intersection of art and culture. He was a key contributor to the launch of Odunpazari Modern Museum (OMM) in Turkey, supporting its contemporary art curation, identity, communications, and programming.

Earlier in his career, he spent several years at Condé Nast as a Creative Director, Fashion / Luxury (Vogue, GQ, Vanity Fair, Condé Nast Traveler, Architectural Digest, The New Yorker), leading content and advertising across its iconic 22-brand publishing portfolio. He was also a principal at BULLETT Magazine, where he co-founded the publication’s award-winning tablet edition and helped establish its in-house creative agency.

Former campaign clients include Range Rover, Defender, Ralph Lauren, Chanel, Skims, Prada, Dior, Bulgari, Gucci, Breitling, Miu Miu, Gap, Levi’s, BMW, Cadillac, and Alfa Romeo, among others. His work has appeared across leading editorial platforms including Numéro, Vogue, Vanity Fair, GQ Style, Glamour, Pitchfork, Condé Nast Traveler, Architectural Digest, The New Yorker, and Wired.

Jack holds a Juris Doctor from Brooklyn Law School and previously worked as a human rights attorney at the United Nations in New York and Nairobi.