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Campaign


Art / Editorial / Campaign / Identity

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Campaign


Art / Editorial / Campaign / Identity

 

Range Rover and Range Rover Sport Winter 2026 Brand Campaign: North American advertising campaign. This narrative showcase was conceived as a seasonal lifestyle editorial and ran as a broadcast television commercial, out of home advertising showcase, and printed brand book, with additional placements across paid and organic social, performance media, and CRM. Creative Director: Jack Becht, Photographer: Hans Neumann; Stylist: Richard Burton III; Director: Noah Paul; Edit: Arcade; featuring Thayna Santos, Sarina Arnold, Chris James, and Elia Cometti.

 

 

Defender Fall 2025 Brand Campaign: This campaign and editorial was created for use across a printed brand book, digital advertising, CRM,, and paid and organic social. Creative Director: Jack Becht; Photographer: Paul Hempstead; Stylist: Ian Bradley; featuring Antonella Delgado and Jasson Warrich.

 

 

Art Basel Film Installation Film 2024: Range Rover brand installation film. This installation art served as a 60’x10’ backsplash premiering at Art Basel 2024 in Miami, Florida, and was designed to celebrate the launch of the Range Rover Candeo SV, a first of its kind collectors one-of-one edition, inspired by the essence of Miami. Reductive design, a tactile material journey, colors that are emblematic of the ocean and sand, and detailing that celebrates British craftsmanship. Creative Director: Jack Becht; Director: Sam Taylor; Cinematographer: Corey Waters.

 

 

Ralph Lauren Winter 2022 Collection and Purple Label Global Advertising Campaign: Creative Director: Jack Becht; Photographer: Alasdair McLelellan, Zackery Michael; Director: Gordon Von Steiner; Cinematographer: Stuart Winecoff; Casting: PIergiorgio Del Moro; Hair: Akki Shirakawa; Makeup: Sally Branka; featuring Gigi Hadid, Tyson Beckford, Angus Cloud, Andreea Diaconu, Simon Nessman, Shalom Harlow, Sacha Quenby, Mariam Devinzelle, Lulu Tenney, Lucky Blue Smith, Hamid Onafe, James Turlington, Ella Rattigan, Daryl Dismond, Dae Na, Coralie Jean-François, Amane Taniguchi, Jegot Venned, Varsha Thapa, King Princess, Luka Sabbat and many others. This campaign was set in a world inspired by Ralph Lauren’s NYC apartment and ran globally across print, digital, and billboard / out-of-home.

 

 

Ralph Lauren Polo Women’s Fall 2022 Campaign: Creative Director: Jack Becht; Director: Terence Connors; Photographer: Alasdair Mclellan; featuring Devi Rae, Mathilda Gvarliani, Najiyah Imani, Amrit, and Coralie Jean-Francois.

 

 

Ralph Lauren Fall 2021 Global Advertising Campaign: “An American In Milan” was created for Ralph Lauren featuring Ralph Lauren’s Fall 2021 Purple Label and Collection starring Hamid Onifadé, Lucky Blue Smith, Mica Ganaraz, Birgit Kos, Oulimata Gallet, Merlijne Schoren, Freek Iven, Joy Nul, and others. It appeared online, in book, and across billboards internationally. This “Fashion Showcase” was conceived as a fashion show supplement where location and runway elements are combined to offer a holistic view of Ralph Lauren luxury brands within the city of Milan. Concept: Jack Becht; Creative Director: Jack Becht; Head of Brand Creative: Maia James-Muller; Director: Bon Duke; Cinematographer: Ryan Marie Helfant; Photographer: Lachlan Bailey; Cast: Piergiorgio Del Moro.

 

 

Ralph Lauren Holiday 2021 Global Advertising Campaign: “An Occasion to Celebrate” was created for Polo featuring Polo Men’s, Women’s, and Kid’s starring an ensemble cast of 8 international families shot across 4 continents and launched globally across Ralph Lauren’s owned and operated digital platforms. Advertisements as seen across global publications, with billboard, bus shelter, and additional OOH placements in New York, Los Angeles, and Chicago. Concept: Jack Becht; Creative Director: Jack Becht; Head of Brand Creative: Dave Oscroft; Director: Several; Cinematographer: Several; Production: Redhouse.

 

 
 
 

TEAM USA, Beijing 2022 Olympics Global Advertising Campaign: Featuring Team USA athletes Aja Evans and Shaun White, as seen in print and as billboards in both New York and Los Angeles. Creative Director: Jack Becht; Photographer: Sebastian Kim. Additional content available in Video Gallery.

 

 

Ralph Lauren Pre-Spring 2022 Global Advertising Campaign: Starring Meghan Roche, Jasmine Dwyer, Ash Foo, Naomi Chin Wing, Lucky Blue Smith, Hamid Onifade, and Jeenu Mahadevan was created for Ralph Lauren Collection and Ralph Lauren Purple Label and launched globally across all Ralph Lauren owned and operated platforms. Creative Director: Jack Becht; Head of Brand Creative: Maia James Muller; Director: Bon Duke; Cinematographer: Ryan Marie Helfant; Photographer: Steven Pan; Cast: Piergiorgio Del Moro.

 

 

Gucci Pre-Fall 2016 Global Brand Campaign: This video series, titled "The Myth of Orpheus and Eurydice", starring Lou Doillon, Marcel Castenmiller, and Laura Love was created for GUCCI featuring Alessandro Michele's Pre-Fall 2016 collection and launched across Vogue, Vanity Fair, Pitchfork, The New Yorker, GQ, and W.  It is also featured on GUCCI's website and elsewhere across Condé Nast's international platforms, including Vogue China, Vogue Italia, and Vogue Japan.  Concept/Story: Jack Becht; Creative Director: Jack Becht; Director: Gia Coppola; Music: Dev Hynes; Photographer: Dan Regan; Stylist: Arianne Philips.

 

 

Ralph Lauren Polo Earth Brand Launch: This campaign and product launch for Ralph Lauren Fragrance Polo Earth was launched in April of 2022. Creative Director: Jack Becht; Photographer/Director: Cass Bird.

 

 

Ralph Lauren Fall / Winter 2022 Fashion Show: An Evening with Ralph Lauren premiered at the Metropolitan Museum of Art and featured a wide range of talent and contributors.

 

 

Selfridges Outerwear Campaign Winter 2020: Fashion Director: Jack Becht; Art Director: Jenna Murray, Chloe Bloch; Photographer: Casper Sejersen; Style: Vincent Levy; Hair: Ryan mitchell featuring Yura Nakano, Samer Rahma, Kayako, and Nyarach Ayuel.

 

 

Selfridges Spring 2021 Editorial: Fashion Director: Jack Becht; Art Director: Jenna Murray, Chloe Bloch; Photographer: Daniel Sannwald; Style: Vincent Levy featuring Benjamin Mensah.

 

 

Selfridges Winter 2021 Content Campaign: “The Art of Dressing” Fashion Director: Jack Becht; Photographer: Carlijn Jacobs; Art Direction: Chloe Bloch, Jenna Murray; Style: Vince Levy featuring Duckie Thot.

 

 

Selfridges Spring 2021 Fashion Editorial: Fashion Director: Jack Becht; Photographer: Clark Franklyn; Art Direction: Jenna Murray, Chloe Bloch; Style: Vincent Levy featuring Hannah Motler.

 

 

Selfridges AW 2020 Fashion Editorial: Fashion Director: Jack Becht; Photographer: Sean Thomas; Art Director: Chloe Bloch, Jenna Murray; Style: Vince Levy, Molly Donovan; featuring Fernando Cabral and Laura Morgan.

 

 

Skims European Brand Launch 2020: Created in partnership with Kim Kardashian, Skims, and European retail groups to launch the Skims brand and product portfolio. Creative Director: Jack Becht; Photographer / Director: Vanessa Beecroft; Art Director: Kieren Gallear featuring Kim Kardashian.

 

 

Eyewear Spotlight 2020: Prada, Gucci, Bottega Veneta, Miu Min, Gentle Monster, and others: This photo and video series was created in partnership with Prada, Gucci, Bottega Veneta, Miu Miu, Gentle Monster, Tiffany & Co., and Valentino Garavani for use across Social, Billboard, Paid Ads, and .Com. Fashion Director: Jack Becht; Art Director: Jenna Murray; Photographer: Lea Colombo; Stylist: ASAP Nast; Cinematographer: Roberto Colombo; Hair Stylist: Soichi Inagaki; Makeup: Anne Sophie Costa; Prop: Miguel Beneto; Featuring: Marie-Ange; Marnix; Dries Haseldonckx; and Dipti Sharma.

 

 

Ralph Lauren Spring 2022 Collection and Purple Label Global Advertising Campaign: Creative Director: Jack Becht, Maia James; Photographer: Carter Berg; Director: Bon Duke. Casting: PIergiorgio Del Moro; Hair: Tomo Jidai; featuring Zoe SImone-Yi, Sacha Quenby, Felice Nova Noordhoff, Sora Choi, Mariam de Vinzelle, Lucky Blue Smith, Hamid Onifadé and Ollie Edwards.

 
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Persol


PERSOL S/S 2017

Persol


PERSOL S/S 2017

 

PERSOL SPRING/SUMMER 2017: This global advertising campaign was created for Persol Eyewear, featuring Vincent Gallo.  Print Advertising, Billboard, Point of Sale Video, 360 Video, and Digital Advertising.  Creative Director: Jack Becht; Photographer: Zackery Michael; Stylist: Leah Adicoff.

 
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Selfridges Beauty


SELFRIDGES BEAUTY 2020

Selfridges Beauty


SELFRIDGES BEAUTY 2020

SELFRIDGES BEAUTY STORY 2020: This editorial photo series was created for Selfridges. Fashion Director: Jack Becht; Art Director Chloe Bloch; Casting: Affa Osman; Photographer: Drew Vickers; Stylist: Vincent Levy; Make Up: Hiromi Ueda; Hair: Cydia Harvey; Nails: Rebecca Wilson; Featuring: Lara Mullen and Yilan Hua.

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Chanel


CHANEL

F/W 2017 2018

Chanel


CHANEL

F/W 2017 2018

 
 

CHANEL F/W 2018 COCOCRUSH CAMPAIGN: This vertical video campaign was created for Chanel, featuring Ana Kras, Pom Klementieff, Audrey Gelman, and Alexe Belle and Isis Valentino of St. Beauty.  The campaign was created for instagram and was published across Vogue and Vanity Fair, as well as Chanel's Instagram account. Creative Director: Jack Becht; Director: Jack Becht; DP: Maceo Bishop; Stylist: Stella Greenspan.

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Miscellaneous


Miscellaneous


TUMI

This video was shot on location in Iceland for Tumi featuring Ana Kras and tells the story of a woman who dreams of escape. Creative Director: Jack Becht; Director: Duncan Winecoff; Stylist: Alpha Vomero.

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BMW

This global ad campaign features the 2018 all electric BMW i3.  Creative Director: Jack Becht; Photographer: Kyle Alexander.  

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ALFA ROMEO

This photo based content campaign features select images of the 2017 Alfa Romeo Giulia, along with article content as published across GQ, Wired, Bon Appétit, Condé Nast Traveler, Architectural Digest, and Golf Digest. Creative Director: Jack Becht; Photographer: Kyle Alexander.

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FALL 2019 EDITORIAL

This photo and video series was created for Bugatchi’s F/W 2019 campaign as part of a multi-platform rebrand inclusive of concept, website, social, campaign, film, magazine, packaging, showroom, and clothing.

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